Why Does a Broker Opinion of Value (BOV) Matter So Much?
Imagine you own a commercial property—a retail center, an office building, or maybe a multifamily complex. You’ve been managing it for a few years now, and you’re starting to wonder: What’s it worth? Maybe you’re thinking about selling. Possibly you’re considering refinancing. Or maybe you’re just curious. Whatever the reason, you need a realistic estimate […]
Marketing Strategies for Commercial Real Estate Industry
Imagine this—you’ve got a prime commercial property in a growing market. It has everything an investor or tenant could want. But there’s one problem: no one knows about it. That’s the reality in commercial real estate marketing today. The best properties don’t always go to the highest bidder; they go to the best-marketed bidder. A […]
How to Design CRE Flyers
You’ve got a prime commercial property. The location is great, the numbers make sense, and the investment potential is solid. But there’s just one problem—how do you get the right people to take notice? That’s where commercial real estate marketing flyers come in. A well-designed flyer isn’t just a piece of paper; it’s a powerful […]
Is CRE Branding Necessary?
Put yourself in this scenario: You’re walking into a high-profile investment meeting. You’ve got the numbers, the deal structure, and a solid market analysis—but what really sets you apart? It’s your brand. In commercial real estate, branding isn’t just about a fancy logo or a slick website. It’s about building trust before a single word […]
How to design a Property listing Presentation
Imagine you’re an investor, sitting at your desk, reviewing yet another property listing presentation. You’ve seen plenty—some bland, some overwhelming, and some that barely hold your attention past the first page. But then, one catches your eye. The cover is sleek, the images tell a story, and the financial are so well presented that you […]
How to Write Copy of Real Estate OM to Attract Investors
How do you convince people to invest in your commercial real estate venture? Start with a persuasive Offering Memorandum. Think of it as your property’s story, a well-structured guide that shows potential partners or backers exactly why they should pay attention. Below are practical insights to help you create a real estate OM that not […]
Top Components Every CRE Offering Memorandums Should Include
If you’ve ever been handed a thick packet labeled “Offering Memorandums” (often called a CRE Offering Memorandums), you know it can sometimes feel like a mini novel about a commercial real estate investment. But when done right, it doesn’t have to be dry or overwhelming. Think of it as your property’s resume, showcasing the best […]